Branding

Project Info — Branding

ArtCarved was established in 1850 and currently is a jewelry manufacturer and retailer with products sold in many retail stores such as Zales, JC Penny and Walmart as well as online.

Client

ArtCarved

Industry

Retail

Service

Re-branding Identity,
Website & Mobile,
Package Design,
Social Media Campaign;
Print Design

Project Link

https://www.artcarved.com

Challenge

Their logo was dated and in need of a re-branding, but they did not want to deviate away from their existing logo too much due to its marketplace and client recognition. The Gothic feel of their logo did not represent their client personas.

Solution

ArtCarved is rolling out more modern, upscale and fashionable product designs and the logo and brand needed to represent this.

Our approach to this re-branding was to modernize the existing logo by removing all of the serifs, the slanted letters, reworking the shape of the “C” and modifying the kerning.

The color was changed to a more regal purple which represents power, nobility and luxury and the overall logo design and brand now resonates more closely with their client base.