Project Info — CPG POP

Project Info — CPG POP

Lay’s new Beer Cheese flavored chips and Tostitos consumer packaged goods point of purchase design

Client

Pepsi / Lays

Industry

Consumer Goods

Service

Package Design,
Point of Purchase Design,

Challenge

Introduce new product, packaging and point of purchase display to compete with Kettle Potato Chips brand.

Solution

Designed colorful packaging and turn up the flavor logo with an emphasis on strong new flavors to increase point of purchase sales in retail stores.